Friday, June 27, 2014

Almay's Newest Ambassador

*This is a sponsored post.  All words and opinions are 100% mine.

What do I think of when I think of Almay?  Almay conjures up images of sugarplums and dewdrops, of course!  I used their green eyeshadow as a bon bon (and then soldier, family scene girl, etc.) in “The Nutcracker.”  All of us 6-year-old girls would gather around all the moms backstage and line up, assembly line style, to get touch ups on our makeup. 

As an adult, I still use their products (love their oil-free makeup remover!).  So when they contacted me to ask me to share their newest ambassador/spokesperson, Carrie Underwood, I was happy to do so.   In the video below, Carrie (yes, we are on a first name basis now) talks about why she chose Almay:

I appreciate her message that, even though she feels better wearing makeup, no woman has to wear makeup to be beautiful.  And when you do wear makeup, you don’t have to go overboard. 

The tag line to Almay’s current campaign is “So simple, so me.”  I have always had a simplistic approach to my every day makeup - perhaps because I cake so much on when performing.  But I definitely think that is a message I would like to instill in my daughter: whatever makes you feel best is right.  Women don’t need makeup to be pretty, but sometimes it’s nice to enhance your natural beauty.  And if you feel good, you will emanate beauty no matter what.

What do you think of Carrie Underwood as Almay’s ambassador?

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